Epic is the best word to describe the mountain biking season in Sun Valley. To kick off summer, Sun Valley Marketing Alliance (SVMA) and Blue Collar teamed up to build “Find Your Sun Valley Remedy”, a contest designed to stoke riders about Sun Valley’s impressive terrain and the region as a whole.
SVMA partnered with the best of the best in mountain biking gear—Scott Sports, Smith Optics, Dakine, Club Ride and Shimano—to offer an all expense paid trip to Sun Valley, a prize package worth $12,000. Almost 400 riders told their story to enter to win this super sweet prize.
Campaign Structure
The campaign revolved around a 3-part video series aimed at bikers who suffer from “Single Track Deficit Disorder” (STDD) with the premise that Sun Valley will provide the remedy. The contest was hosed on Facebook and VisitSunValley.com.
- Riders who suffer from STDD were tasked to submit a photo and story explaining why they needed the Sun Valley Remedy.
- Entrants broadcast their entry through their social networks to gather votes.
- Winner of the Full Remedy Grand Prize Package got an all expense paid trip for two to Sun Valley, ID including airfare, lodging at Sun Valley Resort, new Scott mountain bikes, plus a whole lot of extras.
The contest ran for three weeks, kicking each week of the contest off with a video from the 3-part series.
Want more?
Check out www.visitsunvalley.com or Sun Valley’s Facebook and Twitter for all the happenings in and around town. There is still plenty of summer (and sunshine) to book your mountain biking, river rafting, or paragliding adventure. And winter is not too far away…Sun Valley offers some of the best terrain the states have to offer, and all without the crowds!