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The Making of Psychic Santa
This past September, we did what we typically do and started thinking about the holidays. Not necessarily in the way a seven year old kid might think about them, but more along the lines of how and/or...
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Meet the Partners: Tom Lehmann
Crazy like a fox. Since Blue Collar was born six years ago, a lot has been accomplished. Gallons of coffee and glasses of bourbon have fueled countless long days. Miles of trail have inspired ideas....
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Tourism or Bust!
Blue Collar is proud to announce our newest client, Mason County Tourism, located on the Southwest side of the Olympic Peninsula in Washington. Not only is this assignment in an incredibly beautiful...
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Extensis Food Cart Font-Off Contest
It all started with a trip to Portland with two goals in mind. 1. Find the best food trucks and carts for design and typography; 2. Enjoy eating some PDX delights. This is the story of the Extensis...
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CRKT Tradeshow Booth + Catalog
When it comes to developing a brand, the work doesn’t end when the new identity is inked into a guidelines document. The hard part is consistently extending the voice and identity across every medium...
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Mars One: Marketing To Millennials
I have fallen madly in fascination with the Mars One venture. For a number of reasons. The project aims to send four astronauts on a one way trip to Mars to create and inhabit the first permanent...
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How YOU Is Your Brand On Pinterest?
Pinterest is an effective way to market and portray your brand. But how do you do it? And furthermore, who cares? Pinterest hit the lime-light with it’s debut in 2010. Since then, it’s grabbed the...
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5 Ways to Turn Wilderness Inspiration into Marketing Know-How
Blanketed in drippy mosses and mists, one usually ventures to the beautiful and serene Columbia River Gorge to escape the hustle and grind of the workplace. But the rush that comes from a breath-taking...
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Meet Jaime Singer
We’re thrilled to welcome Jaime Singer to the garage as Graphic Designer. Born and raised in Lancaster PA (yes, Amish people live there), Jaime grew up with three older brothers, who she credits for...
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Facebook Success Story: Wonderbag
Wonderbag, the non-electric, portable slow cooker, isn’t just a great kitchen tool, but a life-changer for African women living below the poverty line. And now, they’re a Facebook success story. From...
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The Persuader Society: Rene Denfeld “Shut Up and Listen”
Nestled into the musty, moody underground cubbyhole of Al’s Den a few weeks back, the entire room full of our colleagues and some of Portland’s creative community sat in silent rapture at the...
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Artfully Meandering through the Hood River Big Art Walking Tour
Woven into the endless outdoor adventure that epitomizes the Columbia River Gorge lifestyle is a prolific art scene. Studding the mountain bike trails of Post Canyon and floating through the paths of...
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0-60: Three New Instagram Accounts in 2015
That oh-so-recognizable move: smartphone in hand, thumb flicking upwards, stop, double tap. It can only mean one thing…Instagram. As the 7th most popular social platform with upwards of one hundred...
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To Have and to Hold a Fruitful Client Agency Relationship
So, you’ve looked in the mirror and have decided that while your brand identity and overall marketing strategy feels safest in your own hands, it’s just too much to realistically handle. You’ve done...
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How to Differentiate Your Brand
A well-crafted, single marketing endeavor can feel to us like a pebble dropped into a placid lake—the ripple effect can be a momentous one; the reach can go far beyond the initial energy it took to let...
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Top 3 Loyalty Programs That Turn Like Into Love
Amidst the endless stream of advertisements cascading through a staggering number of channels, it can be overwhelming to attempt to set your brand apart. We have suggested that it derives from the...
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The Great Archery Tag Shootout
On a breezy, hot Saturday afternoon kicking off the month of June, 11 local companies and organizations gathered for the unprecedented ‘Largest Archery Tag Tournament’ on the west coast to benefit Big...
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Nike & Digital Retail Fundamentals
Online advertising is alive & well. And Nike knows how to leverage this medium to gain share of voice in the consumer’s eye. While most brands focus primarily on the media to develop awareness,...
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Meet Elle Ossello
We’re thrilled to welcome Elle Ossello to the garage as Copywriter. Colorado born and raised, Elle spent her first 18 years running around the Rockies before packing up and shipping off to Gonzaga...
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How To Harness Millennial Purchasing Power
Millennials have quickly become the most prized generation for marketing and advertising agencies, but can be challenging to understand. With over 79 million Americans between the ages of 16 and 34,...
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