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Owning Your Market: Aim Small & Be The Epicenter
We live in a world bursting at the seams with glutinous, sugar-frosted goodness and downright saturated with caffeinated beverages. Yet somehow Voodoo Doughnuts and Red Bull make their marketing voices...
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The Evolution of Consumer Trust in Advertising
Not that long ago, companies could build a brand’s reputation into a Mad Men daydream by culminating a team of skilled public relations reps who packaged well-crafted words with impressionable images...
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I Am Millennial, Hear Me #Roar
What does hashtag flour mean? A mother and her late teenage son meandered into the baking aisle the other day and I couldn’t help but eavesdrop on their conversation as I was perusing the spice rack:...
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Email and Social Media: Two Peas in a Pod
Harvest the Fruits: Integrating Social Media and Email Think of sugar snap peas and you can’t help but think about the sweet peas resting inside a sometimes stringy and starchy pod. In biological...
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Why “Denali” Was one of the Best Marketing Moves Patagonia Ever Made
Customer Loyalty Through Content Creation The ethereal opening shot of Ben Knight and Travis Rummel’s “Denali” is one that depicts the misty and untamed Oregon coast punctuated by a lone Volkswagen...
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Fresh as an Oyster on a Half Shell: Hood Canal’s New Brand Identity
We are proud to announce that the under-trodden natural marvel and small-town cultural delight of Hood Canal has been given a powerful new voice. The Mechanics pulled on onesies, grabbed toolboxes and...
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Meet Meredith Jaques
We’re thrilled to welcome Meredith Jaques to the garage as Social Media Producer. Hood River born and raised just like her father and grandfather, Meredith is a rarity in this town though she couldn’t...
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Not Sure If It’s a Boo-Boo or a Break? GoHealth Gets a Revamp.
Another enticing creative venture has recently pulled into the Blue Collar Garage. We propped up the hood, dove in head-first and are now eager to unveil our work with Legacy / GoHealth Urgent Care...
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We Make Wetsuits Look Good
Every year, when we see summer rolling in—igniting the Gorge’s hillsides with wildflowers, and resurrecting Double Mountain’s legendary Heirloom Pie from the archived summer menu—we at Blue Collar have...
View ArticleYet Another Academic Writing Service Is Closely Inspected. Lame Duck or Top...
Samedayessays is the experienced academic company that has won over – vast number of devotees. Graduates internationally delegate their college questions to this particular academic company. What...
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How To Harness Millennial Purchasing Power
Millennials have quickly become the most prized generation for marketing and advertising agencies, but can be challenging to understand. With over 79 million Americans between the ages of 16 and 34,...
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Patagonia: Taking Consumers to Retail via a Rambling Content Road
Beyond the Playbook Patagonia doesn’t play by the Marketing 101 playbook. “Proving ROI isn’t a big challenge,” Bill Boland, Patagonia’s digital creative director explains in an interview with Digiday....
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Meet Kelly Howle
We’re excited to welcome Kelly Howle to the garage as Quality Assurance/Research pro. A Nevada native who grew up in the Sierras, northern Idaho and western Colorado, Kelly graduated from the...
View ArticleJust how to Develop an Advertisement Designing an advertisement that...
The easier the greater, actually. An advertisement sums up everything that is known about your manufacturer, modern, and smart, and is nearly crucial in the present financial marketplace. Style, to...
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The Evolution of Consumer Trust in Advertising
Not that long ago, companies could build a brand’s reputation into a Mad Men daydream by culminating a team of skilled public relations reps who packaged well-crafted words with impressionable images...
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Burnin’ Down Silos for Converged Media
The first modern grain silo was constructed in 1873 and since then, the breadbaskets of the world have utilized them for storing every kind of grain imaginable. The symbolic icon in the American...
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Marketing to Women: Don’t Size it Down & Color it Pink
The women here at the Blue Collar Garage are some seriously rad people. You can get to know a few of them here, here, and here and as you read about them, you’ll realize they’re all fundamentally...
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Doing Video Marketing Right
At the end of this day, when the numbers are all crunched, it’s glaringly obvious that video marketing is king. Right now, Facebook is the second most visited site on the internet the world over, and...
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Meet Tyler Reitz
Boise native, moto-enthusiast, and marketing extraordinare, Tyler Reitz has joined our team of mechanics as a Senior Project Manager, and we couldn’t be more excited. Fresh from the capital of the...
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3 Reasons Why Content Strategy is Absolutely Necessary
“The Consumer”: n. /kon.soomer/ – a complex enigma of whims and buying patterns. Prone to being enticed; quick to call ‘bullshit,’ the focus of this blog, and believe it or not: an actual human being....
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